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UTM Campaign URL Builder

Creative & Professional Free Updated 4 Oct 2026
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ⓘ About this tool 🔄 Last updated 4 Oct 2026 ✓ Reviewed by TopToolAI Team

Builds a URL with UTM tracking parameters (source, medium, campaign, term, content) so Google Analytics and similar tools can attribute traffic correctly.

How to use UTM Campaign URL Builder

Step-by-step guide to the boxes below. Open it only if you need help.

  1. 1
    Website URL Text

    The full address of the page you want to promote, starting with https://.

    Example: https://example.com/page

  2. 2
    Campaign source (e.g. facebook) Text

    Where the visitors come from, e.g. facebook or newsletter.

    Example: facebook

  3. 3
    Campaign medium (e.g. cpc) Text

    The type of channel, e.g. cpc, email or social.

    Example: cpc

  4. 4
    Campaign name Text

    A name for your campaign, e.g. spring_sale.

    Example: spring_sale

  5. 5
    Campaign term Text optional

    Optional keyword for paid search campaigns.

  6. 6
    Campaign content Text optional

    Optional label to tell apart ads or links in the same campaign.

  7. 7
    Press “Build URL”

    Click the button under the boxes. If something is missing or not valid, a short message tells you which box to fix.

  8. 8
    Read your result

    Your answer appears under the button, with a short note in plain words where it helps. Change any box and press again to compare different numbers.

Embed this calculator on your website

Want this calculator on your own site? Copy the code below and paste it into the HTML of any page or post. It works the same as it does here. If you do not mind, leave the small link under it in place.

UTM Campaign URL Builder FAQs

Which fields are required?
Source, medium, and campaign name are the minimum needed for most analytics tools to attribute the traffic correctly.
What are UTM parameters?
Tags added to a URL so analytics tools can tell where your traffic came from, such as utm_source, utm_medium and utm_campaign.
Which UTM fields are required?
Source, medium and campaign are the usual essentials. Term and content are optional.
How should I name my UTM values?
Use consistent, lowercase names without spaces, such as facebook, cpc and spring-sale.

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